Launched in April 2017, EUNOIA by The Artisanal Movement is a culture community for millennials inspired by Mr. Adrian Cheng’s vision.

EUNOIA as in the meaning of beautiful thinker in Greek, wishes to gather a group of youth to share beautiful stories and experiences. We believe everything happens around us has a beautiful story within, a story with passion, imagination, craftsmanship, heritage and contemporary focus.

We embark a journey of expanding one’s imagination, not only limited to design and aesthetics, but also amassing a modern living culture through our persistence in delivering bespoke craftsmanship manifested by originality.

Through artisanal engagements, inspirational sharing and connections, we covet to enrich our self-being together as a collective. At the same time, we would penetrate Mr. Adrian Cheng’s vision as a cultural entrepreneur and diffuse the spirit of The Artisanal Movement.